LocketInn is a new jewellery store business with seven locations across Australia. I was engaged in the process when LocketInn was going through an entire rebranding process after new ownership. I had a lot of freedom with the design, so the project involved research on market competition along with strategic decisions to make a clear and compelling solution. A real challenge, as they needed to change everything, included photography, store signage and shop surfaces within a one week deadline. An exciting mission that I along with interior designer and employee Victoria Johannesen had to collaborate to understand the drawings to all the seven different locations. The jewellery photos are taken by me. Sadly I only got to see and photograph the store located on Gold Coast.