School assignment, brief: Create long-term concept to Nidar Melkesjokolade (Norwegian Chocolate) that would reach everyone from the age of sixteen to sixty.
Concept: Norwegians are proud nationalistic people that keep their traditions close to their heart. This love for our country, our nature and history is the emotions I want to touch with this design. The pattern is inspired of “Mariusgenseren”, but it’s not exactly the same. For decades mums and grandmothers have been knitting this sweaters to their kids, husbands and families. The sweater and the pattern is a trend that never gets old. By using this on a chocolate, it gets a natural place in all the Norwegians hearts, and we can proudly share the chocolate to tourists who can carry this delicious souvenir from Norway home.
Valentine edition: Nidars Valentine chocolate edition is made to be shared or given as a gift to someone either a boyfriend, spouse, partner, parent, grandparent or a friend. The idea behind the concept is to create a more personal connection between costumer and product, but also to get more attention around the brand. On the packaging there is a white paper field, one can write a personal message on. This concept is only one of many possibilities Nidar could use. The patterns colours can be changed and new campaigns could be made without loosing its identity.
This design was featured in Studentshow and Packagaing Design Served on Behance in june 2015.