School assignment, brief: Create long-term concept to Nidar Melkesjokolade (Norwegian Chocolate) that would reach everyone from the age of sixteen to sixty.
Concept: Norwegians are proud nationalistic people that keep their traditions close to their heart. This love for our country, our nature and history is the emotions I want to touch with this design. The pattern is inspired of “Mariusgenseren”, but it’s not exactly the same. For decades mums and grandmothers have been knitting this sweaters to their kids, husbands and families. The sweater and the pattern is a trend that never gets old. By using this on a chocolate, it gets a natural place in all the Norwegians hearts, and we can proudly share the chocolate to tourists who can carry this delicious souvenir from Norway home.
This design was featured in Studentshow and Packagaing Design Served on Behance in june 2015.