The assignment was to create a cause-related marketing campaign that was beneficial for both the charity you choose, your customers and also for your business and brand (Søtcup).
I chose WaterisLife, a charity that has invented a book with filter-technology that can purify water and make it safe to drink for those in need. I created an informal campaign named Søtbooks, and designed a limited golden edition range especially for this campaign. The key message of the campaign is “the best gift is to give”. Every time the customer buys a cup in the campaign period, they´re not only getting a cup, but also the gift of being able to give to someone that need clean water.