The biggest fish in the water is called storruggen in Norwegian. Every fisherman’s dream is to get this monster of a fish on the hook. “Storruggen” is a fictional fish festival I made for a school project, where I have concentrated on designing the packaging of the festival beer. Created by recycled twig paper the packaging gives a rough and natural feeling. The packaging carries a great fishing story that will be good to read meanwhile waiting for storrugen to bite. The festival beer will be a good fella on the festival, but also a great souvenir to bring home to have on the shelf. It’s a great reminder of the festival but also a promise to keep dreaming.